Concepedia

Concept

strategic communication

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Strategic Ambiguity in Organizations

1982 - 1989

The period foregrounded strategic ambiguity and situational adaptability as central tools for organizing under uncertainty. Research highlighted relational and networked dimensions, showing how social ties shape interpretation and adoption of new ideas across contexts. Methodological pluralism and cross-disciplinary framing emerged, with emphasis on rigorous designs, multiple paradigms, and validated relational constructs guiding strategic communication as organizational practice.

Strategies in organizational communication emphasize ambiguity and situational adaptability rather than universal clarity. Studies examine deliberate ambiguity, equivocal messages, and compliance-gaining tactics across contexts, showing how goals, relationships, and stakes shape message design [5], [3], [12], [9], [8], [14].

Relational and networked dimensions of organizational communication focus on initiation of social relationships, networked exchange and interpretation in social networks, and adoption of new ideas, using mixed methods to reveal how relationships shape message meaning and adoption [13], [15], [14], [20], [11].

Methodological pluralism and measurement in communication research are foregrounded, advocating multiple paradigms, rigorous experimental design, bibliometric evaluation, and validation of relational constructs to broaden the field's evidentiary base [2], [17], [1], [16], [6].

Strategic management and implementation as communicative practice show how managers install strategy, negotiate outcomes, and impose plan-based changes through tactics like persuasion, participation, or edicts, within organizational settings [19], [8], [13], [9].

Theoretical framing and cross-disciplinary perspectives in organizational communication highlight systems theory, paradigm pluralism, and multiplicity in conceptualization, signaling a move toward integrative theoretical frameworks [4], [2], [16], [1].

Strategic Communication Reputational Framing

1990 - 2016

Real-Time Social Media Strategy

2017 - 2023